Home About Us	Business Management Relationship Management Marketing Services Business Management Business Plans The first step is to determine your current situation, and agree your aims. This forms the objectives in a business plan. From there, we work out the various options and steps we think should be taken. Naturally you then have the option to re-prioritise actions and change the plans. The result is a clear business plan of one-off actions and on-going activities to grow your business and have it represented the way you want it to be. Identify Distributor/Reseller Partners Depending upon your current status you may already have a channel of distributors and resellers representing you. It’s always worth reviewing this to maximize the sales and the rate of growth. Your reputation should be considered too – are your customers being handled the way you want and need them to be? Other questions you should ask about your channel partners are: Are you giving a high enough margin to incentivize them to sell? Are they fully managing the products – marketing, localization, training, support, Press? Are you giving them too much margin and failing to maximize your profits? Is there a company that could achieve better results in the same territory? We will consider these important points and report our findings and make recommendations. However, we won’t recommend changes just for the sake of it. Stability and loyalty to partners that have worked hard for you in the past are important factors and you need to consider the bigger picture. Contract Negotiation Negotiating contracts can be very time-consuming, not to mention quite tricky to avoid pitfalls of European laws. Legally binding contracts can be created, albeit with the necessary legal expenses, but often a simpler letter of agreement will serve the same purpose and be much faster to implement at a much lower cost. The choice is yours, but we’ll recommend what we consider is most appropriate to the complexity and volume of business. Sales Forecasting It can be very difficult in a foreign market to know how successful your products might be, or should be. Yet without some form of forecast it’s hard to plan to maximize the potential and to invest appropriately. Using our knowledge of other products in these markets and by sampling Distributor and Reseller contacts we’ll help you forecast so that you have a clear understanding of what’s possible.
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